Ghana launches National Pink Month 2026 to promote early breast cancer detection
Story by: Regina Bless
The Ghana Health Service (GHS), in collaboration with the Ministry of Health and other partners, has launched National Pink Month 2026 under the theme “Early Action, Better Outcomes.”
The campaign seeks to strengthen breast cancer awareness, encourage early detection and improve access to timely diagnosis, treatment and quality care for patients across the country.
The launch brought together health professionals, development partners, breast cancer survivors, queen mothers, traditional leaders and other stakeholders who called for greater public education on breast health.
Deputy Director-General of the Ghana Health Service, Dr. Caroline Reindorf Amissah, stressed that breast cancer awareness should not be limited to October. She urged women and families to pay attention to changes in the breast, recognize possible warning signs and seek medical attention promptly.
She said improving breast cancer outcomes requires more than awareness, noting the importance of an accessible health system that supports patients from early detection and diagnosis through treatment, follow-up and survivorship.
The GHS also highlighted the BEAT Breast Cancer Project, being implemented in the Ashanti, Northern and Greater Accra Regions in partnership with Jhpiego and with funding from the Pfizer Foundation. The project trains healthcare providers in clinical breast examinations, breast cancer education, addressing myths and misconceptions, and helping patients navigate the healthcare system.
Deputy Minister of Health, Dr. Grace Ayensu Danquah, said Ghana records an estimated 4,650 new breast cancer cases and about 2,060 deaths annually. She called for stronger efforts to promote early detection, improve access to treatment and provide compassionate care for patients.
She also highlighted government initiatives including the Ghana Medical Trust Fund, popularly known as MahamaCares, and the Free Primary Health Care Initiative, which seek to expand access to healthcare and reduce financial barriers.
Meanwhile, Jhpiego Country Director Dr. Pearl Nanka-Bruce said the organisation’s breast cancer initiatives have supported education across 240 health facilities, screened more than 18,000 women and provided diagnostic care to over 1,900 women. Among those assessed, 75 women were diagnosed with breast cancer and linked to treatment.
The World Health Organization also called for equitable access to breast cancer screening, diagnosis and treatment, particularly for women in underserved communities.
A key feature of the launch was the introduction of a Mobile Mammogram Van by Ghanaian radiologist and CEO of Soyuz Medical Imaging and Diagnostics Limited, Dr. Victor Dedjoe. The mobile unit, designed and completed in Kumasi, is equipped with a 3D mammogram machine and an ultrasound machine to provide screening and diagnostic services closer to communities.
According to Dr. Dedjoe, plans are underway to have three mobile mammogram vans operating by the end of 2026, potentially expanding access to breast cancer screening across the country.
Breast cancer survivors, queen mothers and other community representatives also used the occasion to encourage women to overcome fear, stigma and misinformation and seek medical attention when they notice unusual changes.
The National Pink Month campaign ultimately calls for early action throughout the year, with government, healthcare professionals, communities, traditional leaders, the media and development partners working together to improve breast cancer detection, treatment and survival outcomes in Ghana.