Samini Explains Why He Avoids X Spaces And TikTok Live

Story By: Zainab Ali

Ghanaian dancehall musician Samini has explained why he does not feel compelled to join online conversations on platforms such as X Spaces and TikTok Live simply to entertain audiences.

The musician has expressed reservations about participating in these live online sessions without a clear purpose. His position has generated discussion about how established entertainers engage with fans in an era when social media visibility often influences public perception.

For many musicians, online platforms have become useful tools for promoting new releases, responding to critics and building stronger relationships with supporters. Live sessions can also generate viral moments that keep celebrities in the public conversation long after a performance or interview has ended.
However, Samini’s position raises a broader question about whether entertainers must constantly make themselves available online to remain relevant. An artiste may choose to prioritise recorded music, scheduled interviews, live performances or carefully planned promotional activities instead of spontaneous digital discussions.

The issue reflects a growing tension in the entertainment industry between maintaining a public profile and protecting personal time and professional boundaries.
Ultimately, the effectiveness of an artiste’s online presence may depend less on how frequently they appear on live sessions and more on whether their communication strategy connects meaningfully with their audience.