Role of artist and Record Label

About this episode

*Artist* - *Creative force* – Writes, composes, performs the music, crafts the persona and vision. - *Brand ambassador* – Connects with fans, builds identity through live shows, social media, collaborations. - *Revenue source* – Earns from streaming, downloads, merch, endorsements, touring. *Record Label* - *Discovery & Development* – Scouts talent, signs artists, funds recording, production, marketing. - *Distribution* – Gets music to platforms (Spotify, Apple Music, YouTube), physical releases. - *Promotion* – Handles PR, playlist pitching, radio plugs, video shoots. - *Financial Support* – Provides advances, covers studio costs, manages royalties and contracts. *The Balance* - *Traditional model* – Label invests, takes a big cut of royalties, artist gets exposure & support. - *Independent route* – Artist keeps full control, may partner with indie labels or DIY. - *Modern hybrids* – 360 deals where labels share in touring, merch, endorsements. In short, the *artist* is the creative soul, while the *record label* is the business engine that amplifies reach. You curious about Ghanaian artists or labels? Like how local acts navigate this dynamic?

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